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UCLA athletics' enhanced branding and marketing efforts are starting to take shape

UCLA athletics' enhanced branding and marketing efforts are starting to take shape

UCLA’s offense is going to cover a lot more ground this week.

Images of quarterback Josh Rosen and receiver Darren Andrews adorning Metro Rail cars will whoosh along the Blue and Gold lines that run across Southern California. Rosen can be seen clutching a ball in his hands at the end of one car awash in school colors, searching for a receiver. At the far end of the adjacent car, Andrews holds his left hand out as if to signal that he’s open.

Commuters slogging along area freeways might also have caught a glimpse of UCLA’s enhanced branding and marketing efforts less than a week before the team’s season opener against Texas A&M on Sunday at the Rose Bowl.

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EDITION: California | U.S. & World
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