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Under Armour

UCLA's Under Armour deal for $280 million is the biggest in NCAA history

UCLA's Under Armour deal for $280 million is the biggest in NCAA history

In the living rooms where recruiting battles are won and lost, Jim Mora likes to talk with young players about football and getting a good education. Now, the UCLA coach has something else to mention.

The 15-year, $280-million deal his school signed with Under Armour this week ranks as the largest shoe and apparel sponsorship in college sports history.

“That resonates with a recruit or a parent,” Mora said. “They’ll think, 'UCLA is really becoming big, big, big time.'”

The Bruin coaches have new bragging rights — and their athletic department has a lot more money — thanks to UCLA being in the...

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