Lands’ End once again is seeking a path out of the retail wilderness, and I’m hoping it makes it.
It’s not that the company, which last week hired a new chief executive, is particularly essential to the retail landscape. But it would be nice to think that well-established businesses that have had a few hard knocks can nevertheless find their place in a world where any dot-com is a player.
The fact that I work for a newspaper probably has a lot to do with my rooting for the underdog here.
“There’s no easy fix for Lands’ End,” said Steve Goldberg, president of the Grayson Co., a New York retail consulting firm. “They’re all about lifestyle, but they lost sight of who they...