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Cyber Monday

Lands' End, after years of struggle, searches for its retail mojo

Lands' End, after years of struggle, searches for its retail mojo

Lands’ End once again is seeking a path out of the retail wilderness, and I’m hoping it makes it.

It’s not that the company, which last week hired a new chief executive, is particularly essential to the retail landscape. But it would be nice to think that well-established businesses that have had a few hard knocks can nevertheless find their place in a world where any dot-com is a player.

The fact that I work for a newspaper probably has a lot to do with my rooting for the underdog here.

“There’s no easy fix for Lands’ End,” said Steve Goldberg, president of the Grayson Co., a New York retail consulting firm. “They’re all about lifestyle, but they lost sight of who they...

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