Cyber Monday

Amazon says Prime Day sales jumped 60% as it welcomes many new subscribers

Amazon says Prime Day sales jumped 60% as it welcomes many new subscribers

Amazon.com Inc. said shoppers flocked to Prime Day — its self-proclaimed retail holiday for Prime subscription members — at an unprecedented rate this week, driven in large part by widespread demand for devices manufactured by the e-commerce giant.

Amazon didn’t disclose a dollar figure, but it said sales grew 60% over last year’s Prime Day. It also said that on Tuesday, more people joined Prime, its $99-a-year loyalty program, than on any other single day in company history.

The third incarnation of the annual summer discount extravaganza was extra-long — 30 hours instead of 24, starting Monday at 6 p.m. PDT. And Prime Day was available in 13 countries this year, adding...

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