Cyber Monday breaks record with more than $1 billion in online sales, says ComScore
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Shoppers turned out in force for Cyber Monday, busting through spending records by dropping just over $1 billion on the Web.
It was the heaviest online shopping day in history, representing a 16% increase from last year’s $887 million Cyber Monday haul, according to research firm ComScore.
Nearly half of all shoppers -– 48.9% -- hopped onto their work computers to shop, while 45.4% made their digital purchases from home.
And there were more buyers spending more money on more items -– 9 million people each spent an average of $114.24. That pans out to roughly $60 for each of 17.1 million transactions.
The first 29 days of November pulled in $13.5 billion, or 13% more than the same period in 2009 in online purchases. E-retailers raked in $648 million from Black Friday alone, a 9% increase from the day after Thanksgiving in 2009.
Merchants hope that’s a sign of happy holidays to come.
-- Tiffany Hsu