Topics

E-Commerce Industry
Fender's move to sell instruments directly to musicians upsets dealers
Fender's move to sell instruments directly to musicians upsets dealers

Fender's curvy Stratocasters, Telecasters and Jazz Basses have been must-have features of guitar shop walls for decades. Music retailers, including mom-and-pop shops and big national chains such as Guitar Center, have been among the last bastion of businesses to survive online competition. Consumers like to try before they buy. But just before Christmas, Fender Musical Instruments began selling directly to musicians on its website. Bricks-and-mortar retailers, already hurt by e-commerce sites such as Amazon and EBay, worry that Fender's online sales could increase competition and even offer lower prices. They also are concerned that other manufacturers such as Gibson...

Loading