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What Amazon's e-book numbers are and aren't telling you
What Amazon's e-book numbers are and aren't telling you

How much should an e-book cost? Publishers set the retail price for a current e-book, like James Patterson's "Invisible," at $14.99. That's a lot less than a hardcover copy of the book ($25.50), but it's still more than Amazon thinks a reader should be paying for an e-book; Amazon says the price tag should be $9.99. "A key objective is lower e-book prices," Amazon wrote in a blog post last week. The company made its case for $9.99 e-books, explaining that "For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99." Certainly publishers would like to sell 1.74 times as many books as they do now. And Amazon...

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