Despite losing a bid to buy California-based Virgin America, JetBlue Airways is not giving up in the battle for high-paying fliers from the Golden State.
JetBlue said Tuesday that it plans to expand its popular transcontinental service, dubbed Mint, at major West Coast destinations including Los Angeles, San Francisco, San Diego and Seattle.
The news comes one week after Alaska Air Group, the parent company of Alaska Airlines, outbid JetBlue to acquire Virgin America for $2.6 billion. The proposed combination is expected to expand Alaska's dominance from the Pacific Northwest to the rest of the West Coast.
To compete, JetBlue said West...