Richard Branson

Virgin Voyages cruise line steams forward. Virgin America airline gets ready to fade away

Virgin Voyages cruise line steams forward. Virgin America airline gets ready to fade away

Virgin Voyages on Wednesday took the first steps in making good on Richard Branson’s promise in 2015 to create a cruise line like no other.

In Genoa, Italy, the first piece of steel was cut at Fincantieri Ship Yard for the first of three midsize cruise ships that will bear the Virgin logo. Folks could tune in to the splashy celebration on a Facebook live feed.

On the same day, Alaska Airlines announced plans to absorb another Branson-created entity, the popular Virgin America airline, by 2019. Though Virgin and Alaska are operated as separate airlines right now, the plan is to combine...

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