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To make smokers healthy, it helps to make them wealthy, study finds
To make smokers healthy, it helps to make them wealthy, study finds

Would the promise of an $800 payout motivate you to quit smoking? And if so, what’s the most effective way to dangle that reward? Researchers from the University of Pennsylvania sought to answer those questions, with help from more than 2,500 smokers who either worked for CVS Caremark or were their family members or friends. They found that financial incentives greatly improved the odds of kicking the habit. Compared with a control group that was offered “usual care” – including smoking cessation guides from the American Cancer Society and referrals to local anti-smoking resources – those who also were offered the prospect of a payday were far more likely to...

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