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Curbing E-Smoking Ads Won't Be Easy

Curbing E-Smoking Ads Won't Be Easy

Electronic cigarettes are promoted as a healthier alternative to tobacco. Maybe yes, maybe no, but they are certainly not benign. They contain highly addictive nicotine, for one thing, and they should never be used by minors. Now it's reported that the so-called electronic hookah, a fancier, more colorful e-cigarette, is gaining in popularity with teens. Like e-cigarettes, e-hookahs emit vapor, not smoke, and come in a variety of flavors, including vanilla cupcake, banana nut and chocolate candy bar. Their manufacturers stoutly claim that the intent is not to market these devices to youngsters, and that they would be shocked — shocked! — if those under 18 were to use...

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