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Retailers extending Black Friday deals amid lukewarm demand
Retailers extending Black Friday deals amid lukewarm demand

With holiday spending on clothes and toys off to a chilly start, worried retailers are plying shoppers with an early gift: Black Friday-style bargains extended into the first weeks of December. Merchants get nervous each year during the dreaded early-December shopping lull, when consumers rest their wallets before swarming back into malls at the last minute — if they return at all. But this time, shoppers are splurge-shy, there's a dearth of hot new fashion trends and the key Thanksgiving weekend failed to deliver hoped-for sales. "This is the last thing you want to be dealing with, the lack of forward momentum," said Columbia Business School professor Mark Cohen....

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