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Kickstarter

Equity crowdfunding lets start-ups sell shares to average Joe or Jane

Equity crowdfunding lets start-ups sell shares to average Joe or Jane

Starting Friday, you'll be able to invest online in privately held companies that could be the next Snapchat Inc. or Tesla Motors Inc., and you won't even have to be rich or well-connected to take advantage. New federal regulation has loosened a Great Depression-era restriction that limited opportunities for people without significant wealth to purchase private shares. The new rule could mean more lucrative prospects for businesses that have had difficulty scoring capital from venture capitalists and other rich individuals, and instead open the door to raising money from loyal, early fans. "The changes are the greatest advancement for entrepreneurship in a...

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