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Junk food and junk science: the case of aspartame and Pepsi
Junk food and junk science: the case of aspartame and Pepsi

PepsiCo, evidently testing the notion that junk science can be good marketing, announced last week that it was removing the artificial sweetener aspartame from most of its diet sodas in the United States. To its credit, the company didn't claim it was doing so because of any indication that aspartame is unsafe. It's doing so because its customers think it's unsafe. Never mind that there's no scientific evidence that it is unsafe. In marketing, consumer impressions are everything, so Pepsi will take this opportunity to feed public misperceptions and score points off its archrival Coca-Cola by emblazoning its Diet Pepsi cans and bottles...

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