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10 ways Facebook is telling businesses to confront changing ad market
10 ways Facebook is telling businesses to confront changing ad market

The soaring usage of Facebook on mobile devices has generated an expensive problem for the companies that advertise on the 1.3-billion-user social network. Facebook shows fewer ads on its mobile properties than on its traditional website, meaning companies are finding themselves placing higher bids to win those few coveted placements. About 30% of Facebook’s regular users solely visit from smartphones and tablets, up from 19% a year ago. And the gap between heavy users of Facebook in general and heavy users of Facebook mobile has narrowed since last year to 21%, from 33%. In its earning call last month, Facebook laid out how that’s changed advertising in the past year:...

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