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Public Relations
Sterling's reputation rehab attempt a PR 'train wreck'
Sterling's reputation rehab attempt a PR 'train wreck'

The TV talk show has become the modern confessional, where disgraced celebrities, coached by practiced PR professionals, make their mea culpas and try to restore their reputations. But crisis management experts Tuesday called Clippers owner Donald Sterling's performance on CNN a textbook case of how to turn a public relations crisis into a catastrophe. "It was a total train wreck," said Howard Bragman, vice chairman of Reputation.com and longtime Los Angeles-based crisis manager whose clients have included Monica Lewinsky and gay NFL draftee Michael Sam. Sterling, 80, sat for an interview with CNN's Anderson Cooper. Portions of the talk were aired Sunday, and more...