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Animal Planet (tv network)
Animal Planet's 'Puppy Bowl' goes to the dogs
Animal Planet's 'Puppy Bowl' goes to the dogs

Score one for the puppies. These cute and clumsy creatures double as media disrupters -- or in this case, dis-RUFF-tors. In its 11th year, Animal Planet's "Puppy Bowl" returns as one of television's most successful moves in counter-programming. The annual Super Bowl Sunday event begins at 3 p.m., providing an alternative to viewers who are not enthused by the match-up on NBC between the Seattle Seahawks and New England Patriots.  Last year, "Puppy Bowl X" fetched a whopping 13.5 million viewers. Although that's a fraction of the Super Bowl audience, it still ranked as one of cable TV's top programs of the year. "'The Puppy...

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