TV Guide Network is hoping to burst into new programming by changing its name to Pop.
The cable channel, jointly owned by CBS and Lionsgate, announced Thursday that it will relaunch under its new name in early 2015. The channel's new programming will be geared toward younger, more affluent audiences, said Brad Schwartz, TVGN's president of entertainment and media.
Pop captures “the vibe the network is going for,” Schwartz said.
The 33-year-old TVGN is available in 80 million homes. But despite its reach, the network has struggled to create an...