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Pasadena ad-tech start-up Perfect Market acquired by Taboola
Pasadena ad-tech start-up Perfect Market acquired by Taboola

Taboola, a New York online advertising and publishing start-up, has acquired Pasadena-based rival Perfect Market. The terms of the sale were not disclosed but the acquisition brings together two start-ups that provide services for increasing traffic and revenue on news websites. The deal, announced Monday, marks the latest sale of a venture-capital-backed company in Los Angeles, where rising numbers of start-ups are being acquired or going public. It also marked another notch in the belt for Rustic Canyon Partners, which has invested in more local companies that have been acquired or hit the stock market than nearly all other venture capital firms, according to CB Insights data. ...

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