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Peter Thiel

Why advertisers steer clear of Reddit

Why advertisers steer clear of Reddit

Ellen Pao quit as interim chief executive at Reddit on Friday because, she said, she couldn't meet short-term revenue goals the board of directors had set. There's every reason to take her at her word. Reddit's business depends in part on advertising. What major brands would want to advertise on Reddit? Right now, apparently none. Few people over 30 know much about Reddit. But anyone who read the news reports last week knows that the online messaging board is saturated with sexism, racism, venom and hatred. Those news articles tended to dance around the details, however, so few know just how nauseating Reddit can be. Consider the section devoted to pictures and videos of...

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