Topics

Plantronics Incorporated

Beats goes after runners, gym goers with new Bluetooth ear buds

Beats goes after runners, gym goers with new Bluetooth ear buds

Headphone maker Beats Electronics is launching a $200 pair of wireless ear buds that the company says would survive six days of sweaty, hour-long workouts without needing a recharge.

Athletes are already among the most prominent users of the earmuff-like, single-side-cord Beats headphones. It’s hard to walk into a gym or watch an NBA game without seeing someone’s head adorned with one of the products that have propelled the Culver City company to the top of the premium headphone market. Apple has said it plans to acquire Beats for $3 billion in a transaction that could close by September.

Beats’ new in-ear buds, created with the help of basketball star LeBron...

70°