Randy Phillips

Hard Events founder Gary Richards finds a new home with LiveStyle

Hard Events founder Gary Richards finds a new home with LiveStyle

When Gary Richards walked off the stage after his DJ set at Hard Summer last month, he knew it would be his last performance at the festival he founded 10 years ago.

Just weeks later, however, Richards is ready to announce his new gig.

The promoter behind one of L.A.’s largest — and sometimes controversial — electronic dance music festivals will be joining the EDM firm LiveStyle as president of LiveStyle North America.

The new firm, led by former AEG executive Randy Phillips, is a resuscitated version of the bankrupt promoter SFX Entertainment, which...

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