Steve Jobs

Obscure start-ups — not tech's biggest names — are taking advantage of CES

Obscure start-ups — not tech's biggest names — are taking advantage of CES

On any given day during the year, tech news is typically dominated by the Apples, Amazons, Facebooks and Googles of the world.

Not so every January, when CES descends on Las Vegas and attention turns for a few brief days to roughly 4,000 exhibiting companies, many of them little-known or completely unheard of start-ups.

Thanks to Apple co-founder Steve Jobs, who turned product announcements into glitzy productions, big tech companies have taken to launching their most important new products in isolated, single-company unveilings and developers conferences intended to drum up as much media frenzy as possible. Although some industry behemoths still attend CES — in a rare...

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