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Apple gets stars to set Watch's status
Apple gets stars to set Watch's status

Think of the Apple Watch as a Tesla for your wrist. The company's new smartwatch isn't just another toy gadget for geeks. At least in the early going, the Apple Watch appears to be synced to something else: status. Consider the recent photos Beyonce released of her jet-setting to Coachella. The pop star was decked out in denim shorts, a rocker tank top and a headwrap flourished with exotic feathers. But the ensemble's showstopper was dangling from her arm. The diva flashed a specially made 18-karat gold link Apple Watch estimated to be worth more than $17,000. And forget about owning one; it's not for sale. It's a new tack for Apple Inc., the Cupertino,...

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