Kraft Foods, one of the country’s most recognizable company names and owner of brands such as Oreo, Ritz and Trident, will try on a new corporate moniker: Mondelez International Inc.
The name, which means "delicious world," will replace the Kraft handle when the company spins off its global snacking division later this year. That is, assuming the name is popular enough with shareholders, who will vote on it in May.
The company seems optimistic, though – it’s already reserved the MDLZ stock ticker symbol.
Mondelez -- whose name draws...