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The LEGO Group

Why Warner Bros. new Lego video game budget rivals what it pays for a tentpole movie

Why Warner Bros. new Lego video game budget rivals what it pays for a tentpole movie

Batman was in trouble. Not from the Joker but the Wicked Witch of the West, who was throwing everything she had at the caped crusader: fire balls, an army of dive-bombing monkeys and sinister shrieks of "I'll get you, my pretty."

Gandalf, the wizard from "The Lord of the Rings," conjured a force field to protect his traveling companion, but Batman remained trapped on the yellow brick road, temporarily halting their quest to save the world.

Watching the action on screen, Jon Burton came to the rescue. The Warner Bros. executive, sitting in a studio conference room in Burbank, moved a Lego Batman mini-figure on a digital toy pad flashing a red light,...

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