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Toshiba Corporation

Seeing a network of business alliances

All companies sit somewhere in a supply chain. Most have competitors and collaborators. And yet we look at businesses very often in isolation — as if their results depend solely on their own separate efforts. The principal achievement of the book "Network Advantage: How to Unlock Value From Your Alliances and Partnerships" is to draw attention to the importance of these broader networks to the success or failure of businesses. With detailed and thoroughly researched case studies, the authors — Henrich Greve and Andrew Shipilov of INSEAD global graduate business school and Timothy Rowley of the Rotman School of Management in Toronto — show how to take a more...

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