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Transportation Industry

Four easy fixes for L.A. traffic

Four easy fixes for L.A. traffic

Noel Massie's days are dominated by two things: trucks and minutes. He has too many of one, too little of the other — the defining struggle between traffic and time that bedevils America's goods-movement industry, not to mention everyone else trying to get from here to there every day.

“I am in the business of minutes,” says Massie, until recently president of United Parcel Services' Southern California region, now manager of national operations at the company's Atlanta headquarters. “If the plane leaves at 7, you either get there or somebody doesn't get what they need in time. Brain scans for someone's surgery. Tissue samples for the lab. You can't mess that...

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