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Instabrand raises $2.5 million in venture funding
Instabrand raises $2.5 million in venture funding

Instabrand, a Los Angeles start-up that helps strike deals between advertisers and individuals with large social media followings, announced Tuesday that it has raised $2.5 million in venture capital. The investment is the latest sign that advertisers are looking to spend more money on campaigns in which they are promoted by celebrities whose fame comes from what they post on Instagram, Twitter or other social media apps. Instabrand says it’s fielding more demand from advertisers such as Calvin Klein, Kia and McDonald’s than it can handle, and the cash is expected to allow nine months of hiring and product development in the span of two months. In particular, Instabrand...

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