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Snapchat and Viacom strike a unique deal, hoping it'll boost ad revenue for both

Snapchat and Viacom strike a unique deal, hoping it'll boost ad revenue for both

Viacom Inc. has signed a multi-year deal with Snapchat Inc. to sell ads on behalf of the popular photo- and video-sharing app and increase the amount of programming on it.

The unique arrangement is a coup for Venice-based Snapchat, enabling the TV advertisers the company craves to buy ads on the app at the same time they purchase spots on Nickelodeon, MTV and other Viacom networks.

“We can now offer television advertisers a way to tell their stories across television and mobile in a frictionless way,” Imran Khan, Snapchat’s chief strategy officer, said in a statement.

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