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Aveda Corp.
Horst Rechelbacher dies at 72; founder of Aveda beauty products
Horst Rechelbacher dies at 72; founder of Aveda beauty products

Horst Rechelbacher, the founder of Aveda Corp., owner of a line of upscale organic salon products, and game-changer in the world of beauty products who brought Earth-friendly production practices and products to market on a mass scale, has died. He was 72 and had pancreatic cancer. Rechelbacher, widely known by his first name, died Saturday at his home in Osceola, Wis., the company announced. In 1978, Rechelbacher launched Aveda Corp., with a staff of two and a goal of building a bridge between beauty and medicine. By the time he sold the company to beauty conglomerate Estee Lauder for a reported $300 million in 1997, he had built Aveda into an international brand known for its...

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