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European soccer teams land lucrative sponsorship deals
European soccer teams land lucrative sponsorship deals

The 10-year, $1.3-billion uniform deal Manchester United signed with Adidas last week is the most lucrative shirt sponsorship in soccer history. Add in the seven-year $560-million jersey deal United has with Chevrolet and, beginning next season, the team will bank more than $200 million just for renting out space on its uniforms. Manchester United is not the only European soccer club making big money by selling the shirts off their backs. Team; Sponsor(s); Value (per season) Manchester United; Adidas (beginning 2015-16), $130 million (through 2026); Chevrolet, $80 million (through 2021) Arsenal; Fly Emirates, $51 million (through 2019); Puma, $51 million (through 2019) Barcelona;...

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