Adidas data breach may have hit millions of customers

Adidas said leaked information includes customers’ contact information, user names and encrypted passwords,
(Franck Fife / AFP/Getty Images)

Adidas AG is the latest company to come under attack from cyberthieves looking to steal personal information, with millions of customers potentially at risk.

The athletic apparel company alerted customers Thursday about a possible data breach on its U.S. website. A preliminary investigation found the leaked data includes contact information, user names and encrypted passwords, the company said in a statement. Adidas said it does not believe any credit card or health and fitness information was compromised.

“We are alerting certain consumers who purchased on about a potential data security incident. At this time this is a few million consumers,” a spokeswoman said in an email.

The disclosure marks the latest in a series of data breaches at major companies across a broad swath of industries, including retailers Hudson’s Bay and Under Armour, aerospace giant Boeing, airlines such as Delta and natural gas pipelines and electric utilities.


The company said it found out about the problem Tuesday, when “an unauthorized party” claimed to have acquired some of its consumer data. Adidas is conducting a forensic review and is alerting customers it believes could be affected.

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