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In Nigeria, backlash against U.S. firm hired to improve image
In Nigeria, backlash against U.S. firm hired to improve image

Someone tell Levick that Nigeria is, you might say, complicated. Nigeria’s Twittersphere erupted Thursday under the hashtag #SomeoneTellLevick over a government contract signed with U.S. public relations firm Levick last month — reportedly for $1.2 million — to improve news coverage of the Nigerian government’s efforts to recover 219 abducted schoolgirls. So far, Levick has succeeded in getting some prominent media placements for embattled President Goodluck Jonathan, such as an opinion piece in the Washington Post last month. It also succeeded in upsetting a lot of Nigerians. The furious backlash over Washington-based Levick’s involvement reflects...

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