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Sheldon Adelson
Israel travel program seeks to strengthen Jewish connection
Israel travel program seeks to strengthen Jewish connection

On a recent afternoon, Diana Blau, 22, was relaxing on the beach after bathing in the salty waters of the Dead Sea. Blau's mother is Jewish and her father Greek Orthodox. She has never strongly identified with Jewish culture or religion, she said, in part because she doesn't regularly attended synagogue and didn't grow up with many Jewish friends. "There's a disconnect," said Blau, a graphic designer from Emerson, N.J. "I'm usually the only Jew in the room." In many ways Blau is the target demographic for Taglit-Birthright, which provides free trips to the Holy Land for Jewish young adults ages 18 to 26. In recent years, the program has been redoubling its efforts to help keep Jewish...

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