Caltech

Santa Monica couple fights Snapchat over 'geofilter' trademark

Santa Monica couple fights Snapchat over 'geofilter' trademark

A Santa Monica couple seeking to defend more than two years of part-time work is going to battle with Snap Inc. over whether the term “geofilters” can be trademarked.

Tracy and Paul Grand picked up a partial victory this month when the international body in charge of website name disputes ruled against Snap’s bid to snatch geofilters.com from their control.

Their next move is expected to be a formal filing in August opposing Snap’s effort to secure a U.S. trademark for the word “geofilter.” In Snap’s Snapchat messaging app, geofilters apply decorative graphics to images that...

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