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Fall on your face? Jukin Media will pay for the video

Fall on your face? Jukin Media will pay for the video

Video of a solid kick to the groin? That’ll get you $250. A clip of a harrowing close call while skydiving? A cool $2,500.

For a six-figure payout, it has to be viral fodder -- like the Canadian globetrotter who, while trying to take a selfie, got kicked in the face by a passing train conductor in Peru.

Each pratfall has its price because companies like Jukin Media have built an improbable business model cutting deals for these snippets of human folly. A “fail” can rack up tens of millions of ad-generating views on YouTube. It can be sold to TV shows, news websites, brands and ad...

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