Membership
Get unlimited digital access. Try it today for only $0.99.
Topics

University of Cincinnati

'Star Wars' toys are the force that binds the galaxy together

'Star Wars' toys are the force that binds the galaxy together

In 1974, a year after his film "American Graffiti" hit theaters and not long after he finished the rough draft of the screenplay that would become "Star Wars," George Lucas told an interviewer, "If I wasn't a filmmaker, I'd probably be a toymaker."

Ultimately, of course, he became both. In giving birth to the "Star Wars" universe, Lucas created not just a series of beloved movies but also a vast sci-fi sandbox in which kids could spend endless hours playing. Over the last four decades, revenue from "Star Wars" merchandise has far exceeded what the movies have earned at the box office — estimates for licensed product sales since...

Loading
61°