Anthony Bourdain

Paula Deen launches food company, aims at Target, Wal-Mart

Paula Deen

Paula Deen may be bringing more of her butter-drenched recipes to supermarkets and retailers such as Target, Wal-Mart and Kroger with the creation of her new Paula Deen Foods company.

Think classic Deen creations "as well as lighter versions," according to a news release this week about the launch. The products are expected to hit shelves this fall.

The Georgia-based celebrity chef is pairing up with Buffalo, N.Y.-based Nanco Group, which launched and sold Tops Friendly Markets and Wilson Farms Stores under the ownership of the Nanula family, to develop products and run quality control.

Terms of the deal, which will set up Paula Deen Foods in...

EDITION: California | U.S. & World