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McSweeney's raises half its $150,000 Kickstarter goal in 5 days
McSweeney's raises half its $150,000 Kickstarter goal in 5 days

McSweeney's launched a Kickstarter campaign on Monday and by 8:15am Friday, it had reached half of its (not insignificant) goal of $150,000. McSweeney's is a tripartite enterprise, publishing the humor website, magazines The Believer and McSweeney's, and a number of imprints of its print books. All were founded by author Dave Eggers, who has often been seen as the creative force behind the various McSweeney's projects. Apparently, Eggers is dialing back his involvement. "Dave is trying to devote more of his time to writing as McSweeney's sets itself up for long-term sustainability," Shannon David, who has been doing fundraising for...

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