Janet Jackson

Move over, Magic Mike. Jenna Dewan Tatum’s new ad campaign for Danskin launches.

Move over, Magic Mike. Jenna Dewan Tatum’s new ad campaign for Danskin launches.

Jenna Dewan Tatum is leaping onto New York billboards and into women’s fashion and lifestyle magazines for her new Danskin ad campaign.

Launching today, the ads show the dancer-turned-actress in edgy activewear styles (read: leatherlike leggings and sports bras with revealing cutouts) as well as the classic dancer uniform of blush pink leotard and matching legwarmers. To spruce up Danskin, which was founded 125 years ago and is now owned by Iconix Brand Group, photographer Carolos Serrao juxtaposed beauty and grit in a photo shoot set in a deconstructed warehouse in Los Angeles’ Arts District.

In one photo, Dewan Tatum curved her...

71°