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Lincoln (movie, 2012)
Lincoln taps Oscar-winner Matthew McConaughey as new spokesman
Lincoln taps Oscar-winner Matthew McConaughey as new spokesman

Lincoln stepped up its advertising game Thursday by announcing Oscar-winning actor Matthew McConaughey had signed on to be the company’s spokesman. For the next two years, McConaughey will appear in a series of broadcast and digital ads for Ford’s luxury division, which is in the middle of reinventing both its image and its vehicles after years of sagging sales. “Now is the perfect opportunity to share to a wider audience what our brand offers,” said Matt VanDyke, Lincoln’s global head of marketing. “Matthew is the ideal personality to help us tell this story, and it is only the beginning of what we trust will be a fantastic relationship.” ...

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