Rooney Mara

A24's spooky way of promoting Rooney Mara and Casey Affleck's 'A Ghost Story'

A24's spooky way of promoting Rooney Mara and Casey Affleck's 'A Ghost Story'

The independent-film world is rife with ghosts, as anyone who has ever listened to a sales agent boast about the number of attendees at his screening could tell you.

On a Thursday night in lower Manhattan, however, the concept was taking a more literal form.‎ The New York mini-studio A24 had established a pop-up called "A Ghost Store," where guests could drop by and have a "meaningful reflection" as a spirit.

‎The store, in a revived post-industrial stretch of the city, had been established to promote A24's

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