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Jay Z enlists pop music's top stars to launch Tidal
Jay Z enlists pop music's top stars to launch Tidal

Today, Jay Z gave the signal to dozens of music's top artists, asking them to reveal their true colors in a campaign to deliver hidden, coded messages across the airwaves.  No, it's not an Illuminati takeover of pop music. It's the U.S. launch of Jay Z's new higher-end streaming service, Tidal.  Jay Z made the announcement with a promo video just weeks after noting his purchase of the service as part of acquiring the Swedish firm Aspiro, Tidal's parent company. In this splashy rollout campaign, he enlisted peers like Kanye West, Jack White, Arcade Fire, Daft Punk, Madonna, Coldplay and Beyonce to show support by changing their varied...

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