Jenni Rivera

Univision's latest drama is behind the scenes: It's losing young Latino viewers to the competition

Univision's latest drama is behind the scenes: It's losing young Latino viewers to the competition

Spanish-language television giant Univision Communications long has towered over its rivals, boosted by a steady stream of over-the-top Cinderella love stories, imported from Mexico, featuring downtrodden damsels and hunky ranch hands.

No mas. Now Univision is the one in a swoon.

The nation’s largest Spanish-language media company ended 2016 in unfamiliar territory, clawing to retain its audience and blunt the gains made by archrival Telemundo in the prime-time ratings race.

New York-based Univision has lost more than 45% of its prime-time audience since 2013. And since July, Telemundo has been scoring more...

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