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Mariah Carey
Sanrio looks to give Hello Kitty, at 40, new life
Sanrio looks to give Hello Kitty, at 40, new life

At age 40, Hello Kitty has enjoyed a career that any Hollywood movie star would envy. Lady Gaga and Katy Perry count themselves among her admirers. She's endorsed everything from motor oil to diamond necklaces. Baseball fans have cheered her at Dodgers games (also San Francisco Giants games — but don't judge). Next week, thousands of devotees will descend on downtown Los Angeles to attend the first convention celebrating all things Hello Kitty. In anticipation of an audience significantly older than the usual cartoon crowd, activities at Hello Kitty Con 2014 include the opportunity to get a permanent tattoo of the aging pop icon. "She is not just a commercial...

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