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Ben & Jerry's launches new line of Greek frozen yogurt
Ben & Jerry's launches new line of Greek frozen yogurt

Ben & Jerry’s has graduated from Schweddy Balls and other ice cream flavors to a brand new line of icy sweets: Greek frozen yogurt. The Vermont company revealed four new flavors – strawberry shortcake, raspberry fudge chunk, banana peanut butter and blueberry vanilla graham. The new product will be available nationwide in $4.39 pints as well as $1.29 mini-cup sizes for certain flavors. Greek yogurt differs from standard yogurts in that more whey is strained out, leaving a thicker, creamier texture with more protein but fewer calories. Customers – mostly educated, high-income women – are devoted to the yogurt because it is perceived to be more filling than a...

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