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Rodeo Drive's heyday
Rodeo Drive's heyday

When Giorgio Beverly Hills was in its heyday, from the late 1960s to the late 1980s, Rodeo Drive was not lined with the kind of marquee designer flagships that are located there today. There was no Prada Epicenter, with its arty open facade, or faux Italianate Via Rodeo shopping complex (that was a parking lot). And there certainly was nothing like today's Bebe and Guess stores, which would seem better suited to a suburban shopping mall than a billionaire's boulevard. Back then, Rodeo Drive was a destination for locally owned independent boutiques, both hip and luxe, including Theodore, where retailer Herb Fink sold the Brigitte Bardot-St. Tropez look to Cher and other stars;...

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