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Television networks vow to wow advertisers with new fall lineups
Television networks vow to wow advertisers with new fall lineups

Network television is attempting to once again defy the laws of gravity. Next week broadcast networks ABC, CBS, NBC and Fox will test their strength as the industry kicks off its annual springtime ad sales market known as the upfront. The networks take turns unveiling their new fall schedules amid glitzy presentations in New York City's Carnegie Hall, Lincoln Center and other tony venues — in an effort to attract billions of dollars in advertising commitments. But forces are working against broadcasters on multiple fronts. Each year, prime-time audiences shrink, and the younger viewers coveted by advertisers become more difficult to attract. Cable programs such as AMC's "The Walking...

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