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Alan Alda
30 years later, there's still been only one great Super Bowl ad
30 years later, there's still been only one great Super Bowl ad

Of course it's Apple's "1984" ad for the original Macintosh computer. The ad ran in its full 60-second length only once on national television--during the third quarter of Super Bowl 18, on Jan. 22, 1984. (It was shown a month earlier on a TV station in Twin Falls, Idaho, to preserve its eligibility for advertising awards, and subsequently with previews in some movie theaters.) Directed by Ridley Scott, who already had "Alien" and "Blade Runner" under his belt, this is the ad that created the Super Bowl's annual commercial frenzy that today bores so many of us silly. For 30 years, ad agencies and their clients have been trying to top it, but...

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