Alan Alda

A reminder that Apple's '1984' ad is the only great Super Bowl commercial ever — and it's now 33 years old

A reminder that Apple's '1984' ad is the only great Super Bowl commercial ever — and it's now 33 years old

George Orwell’s novel “1984” is hitting the bestseller lists again, having been moved in bookstores from the “dystopian science fiction” shelves to the “current affairs” section. But today let’s talk about another iteration of “1984”: Ridley Scott’s television commercial that year for the then-new Apple Macintosh. 

As we reported in 2014, on its 30th anniversary, the “1984” ad aired on national television in its full 60-second form only once, during Super Bowl XVIII on Jan. 22, 1984. It became a legend almost immediately. More to the point, it established Super Bowl TV commercials as a thing, garnering almost as much PR attention as the game itself. (Sometimes...

62°