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American Horror Story (tv program)
TV execs, advertisers in 4-day war over audience-count rules
TV execs, advertisers in 4-day war over audience-count rules

Four days. Those are what's at issue in the next great TV-industry battle. For the last few years, the networks have gotten paid based on the number of viewers who saw commercials that aired within the first three days of the original telecast. That means if you scheduled your DVR to record, say, "NCIS" on Tuesday and you finally got around to watching it on Saturday — which is the case for many fans of the show — CBS got exactly this much for your eyeballs: zero. TV executives are fed up with that. And they're pushing advertisers to pay for all viewers as measured by Nielsen up to a full week after the original airdate. That might sound like inside...

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