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How I Made It: Johnny Green, TV commercial director
How I Made It: Johnny Green, TV commercial director

The gig: Johnny Green directs TV commercials. A recent project is "Lightning in a Bottle," a 60-second advertisement for Honda's Acura ILX sedan that first aired during the NFL playoffs. Green is represented by Reset Content, a company that acts as his producer. The commercial: The spot depicts an automotive engineer walking through an electrical storm with a large bottle. He sets it down on a ridge. Lightning flashes and is captured in the bottle. He takes the bottle back to the Acura studio and metaphorically uses the captured energy to design the car. Concept to screen: "The Mullen ad agency was behind the idea," Green said. "As the director, my job was...

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