Kim Kardashian

Kim Kardashian West goes head-to-head with world’s biggest fragrance companies

Kim Kardashian West goes head-to-head with world’s biggest fragrance companies

Kim Kardashian is about to turn the fragrance world upside down with the launch of her first direct-to-consumer venture in the category.

On Wednesday, the reality TV star and businesswoman will introduce the very first scents under her KKW Beauty brand, which since its inception in June, has focused on the color cosmetics category. The three eau de parfums, all based on Kardashian’s favorite flower, the gardenia, will be sold exclusively at kkwfragrance.com.

Kardashian said she was inspired by healing crystals, which she started to receive as gifts from friends...

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