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How I Made It: Eventbrite co-founder Julia Hartz
How I Made It: Eventbrite co-founder Julia Hartz

The gig: Julia Hartz, 34, is co-founder and president of Eventbrite, the San Francisco company that has carved out a niche in the multibillion-dollar ticketing industry by focusing on the "democratization" of online ticketing. It helps anyone — not just major musical acts or sports teams — operate a box office for events. Eventbrite makes money when event organizers sell tickets — though the cut it takes is below the industry norm. It charges a 2.5% service fee and 99 cents a ticket. (Organizers don't pay a dime for free events.) Credit card processing fees are 3%. The concept is clicking. The company Hartz started with her husband, Kevin Hartz, and...

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