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Adult coloring books face threat from app rivals Colorfy, Recolor and more

Adult coloring books face threat from app rivals Colorfy, Recolor and more

Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens.

But in November, Brown shifted spending to digital products. She paid $100 for mobile apps including Recolor and Colorfy, which Comscore researchers say together reached 2.3 million users in the U.S. in March, less than 10 months after launching.

Brown, who crisscrossed the world as a diver for 30 years, now relaxes at home in Long Beach. Eight hours a day, usually settled in an armchair or curled in bed, she pecks with her right index finger at an iPad Mini, lighting its...

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