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In drought-stricken California, grass is greener on painted lawns
In drought-stricken California, grass is greener on painted lawns

Some people look at a real estate crash and think: doom. Some look at a drought and think: more doom. But two of the worst calamities to befall California in the last decade have turned out to be very, very good news for Jim Power, a 45-year-old mortgage broker whose business imploded in 2007. "I was up real late one night watching 'Nightline,'" he told me, "and there was a story about a guy in New York that was painting lawns, and I said, 'What a great idea!'" Soon after, he launched "LawnLift" (Tag line: "It's like a facelift for your lawn!"). Now he is a leading purveyor of lawn paint for homeowners, hoteliers, wedding...

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