Check out the new California section


Adjusting for life in the world of Big Data
Adjusting for life in the world of Big Data

The invitation offered a "free gourmet meal exclusively for people with neuropathy symptoms." Lynda Adams wasn't upset to receive such a pitch, even though she didn't have neuropathy, a diabetes-related nerve disorder, and even though the meal, at a chain restaurant in Costa Mesa, didn't look particularly gourmet. What had Adams, 68, concerned was how her name and address were obtained. When she tried to find out from the chiropractor holding the event, she got nowhere. "All they'd say was that I was probably referred by a loved one," the Newport Beach resident told me. "But I can say categorically that none of my family members would do...